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Advance & Defend.

Advance
Grow your market share.
Defend
Protect your brand.

Hospice relationships and digital marketing for funeral homes, cremation centers, and cemeteries. Every service has a clear scope and a listed price, and it's run by someone who operates these businesses every day.

See services & prices → Book a free 20-minute call
What we offer

What do you need?

Pick the line that sounds like you. Each one shows where to start.

“I want more hospice relationships.” We find every hospice serving your area and rank them, then help your team build relationships that last longer than one person. See the hospice program → “I want to close more price shoppers.” Quotely: after a family calls for prices, your team sends them a personal, itemized quote by text or email. Where it was built, close rate went from 22% to 58%. See how Quotely works → “I want to lead my team with nerve.” Difficult employees, hard conversations, standards that keep slipping. Practical leadership tools, workshops, and coaching built on A Failure of Nerve. See Leadership → “I don't know what to fix first.” Tell Pierce what's going on. In 20 minutes, he'll help you figure out where to start, even if it's not with us. Book a free call →
Book a free call → See all services

Run a cemetery? Everything here is built for funeral homes and cremation centers, but Pierce can custom-build any of it for you. Reach out

01 / TRADITION

Your reputation comes first.

Families choose you because they trust you. Everything we do starts with protecting that.

02 / DEFEND

Protect your brand.

Clear prices on your website. A fast reply from a real person. Promises your team actually keeps.

03 / FOLLOW UP

Win the price shopper.

Families call around for prices. A clear, personal follow-up, with exactly what's included and what it costs, is often what decides who they choose.

04 / ADVANCE

Grow your market share.

More hospice relationships, marketing you can measure, and follow-up that happens. Then we track whether it worked.

Operator, not agency

Built by an operator.

Pierce Dempsey runs cremation centers and cemeteries. Everything here comes from that work: answering families, training staff, calling on hospices, and checking the numbers every week.

Pierce Dempsey speaking to deathcare operators
350+Hospice in-services delivered
3,000+Local hospice visits
2.5xHigher close rate with the Quotely quote tool
200+Hospice offices sent death calls to just two cremation centers in 2025

Results from the cremation centers Pierce operates.

How we work

What you won't get from us.

You've heard every pitch. Here's what you get instead.

  • Buzzwords and big ideas. You get practical help your team can put to work right away: a clear plan, the tools to run it, and someone who owns each step.
  • "Selling" to hospices. We've never asked a hospice to refer families to us, and we won't teach you to. You earn the relationship by being useful to their staff and the families they serve.
  • Ten empty templates. Every paid tool ships with instructions, an editable file, and a completed example.
  • Paying for something that doesn't work. If it doesn't work, you get all your money back.
Pierce Dempsey speaking on stage
Coming soon · Leadership

“When Caring Becomes Cowardice: Leadership for a Thin-Skinned Generation”

Pierce's ICCFA Experience 2027 talk (Denver, April 16), and a leadership program built on A Failure of Nerve: downloads, workshops, speaking, and coaching.

See what's coming →Book Pierce to speak
Free · 20 minutes

Talk to Pierce.

Tell him the problem. He'll tell you which service fits, or that you don't need one yet.

Book a Free Strategy Call → See prices